Case study
# Case Study - 1
Performance Marketing
VARAMAHALAKSHMI SILKS
VARAMAHALAKSHMI SILKS
Brand Identity on Social Media
The flagship brand of the esteemed Kalamandir, despite its significant presence and multiple stores across India, was virtually non-existent on social media. This was a stark contrast for a brand that had recently made its Indian IPO debut.
Agitate
Turn a traditional saree brand, into a trendy, social media-savvy entity. Elevate VML from a regional name to a nationally recognized brand.
Launched a comprehensive brand awareness campaign including:
- Live Shows: Engaging directly with viewers through live events.
- Influencer Marketing: Partnered with influencers across India, particularly during key festivals.
- Heritage-Focused Photoshoots: Highlighted the cultural richness of the sarees.
- Brand Ambassador: Utilized a pan-Indian star to promote brand diversity.
Highlights:
- Social Media Growth: Grew Instagram following 140k in three years.
- Increased Online Sales: Achieved a fivefold increase in online sales.
- Widespread Collaborations: Partnered with over 500 influencers and artists.
The flagship brand of the esteemed Kalamandir, despite its significant presence and multiple stores across India, was virtually non-existent on social media. This was a stark contrast for a brand that had recently made its Indian IPO debut.
Agitate
Turn a traditional saree brand, into a trendy, social media-savvy entity. Elevate VML from a regional name to a nationally recognized brand.
Launched a comprehensive brand awareness campaign including:
- Live Shows: Engaging directly with viewers through live events.
- Influencer Marketing: Partnered with influencers across India, particularly during key festivals.
- Heritage-Focused Photoshoots: Highlighted the cultural richness of the sarees.
- Brand Ambassador: Utilized a pan-Indian star to promote brand diversity.
Highlights:
- Social Media Growth: Grew Instagram following 140k in three years.
- Increased Online Sales: Achieved a fivefold increase in online sales.
- Widespread Collaborations: Partnered with over 500 influencers and artists.
# Case Study - 2
Truthin - Boosting App Downloads and Social Media Presence
Challenges:
1. Low brand recognition in the competitive health and nutrition market.
2. Limited initial user engagement on social media.
3. The app’s value in providing nutritional info needs to be effectively communicated.
Strategy:
Implemented a robust strategy that included targeted social media campaigns, influencer partnerships, and informative content creation. We focused on Truthin’s unique ability to offer detailed nutritional insights into various food products, appealing to a growing audience interested in health and wellness.
Results:
- Achieved 100,000 app downloads within six months.
- Increased Instagram following to 17,000.
1. Low brand recognition in the competitive health and nutrition market.
2. Limited initial user engagement on social media.
3. The app’s value in providing nutritional info needs to be effectively communicated.
Strategy:
Implemented a robust strategy that included targeted social media campaigns, influencer partnerships, and informative content creation. We focused on Truthin’s unique ability to offer detailed nutritional insights into various food products, appealing to a growing audience interested in health and wellness.
Results:
- Achieved 100,000 app downloads within six months.
- Increased Instagram following to 17,000.
# Case Study - 3
Myntra - End of reason sale
Primary Collaborator for Myntra's annual End of the Reason Sale:
- Conceptualized campaigns and onboarded 25+ celebrities over 5 years.
- Achieved over 50 million video views for campaign content.
- Conceptualized campaigns and onboarded 25+ celebrities over 5 years.
- Achieved over 50 million video views for campaign content.
# Case Study - 4
India’s First Solar Roof Cycling Track
Worked with the Government of Telangana to promote India’s first solar roof
cycling track in Hyderabad. To scale the impact, we collaborated with
influencers like Bhargavi Bijjam, Vithika Sheru, and others and it was a
huge success.
# Case Study - 5
Royal Stag - Great Cinemas Matter!
This tagline defines Royal Stag - Large Short Films, dedicated to promoting
unique narratives and artistic vision nationwide.
In a discussion with the prestigious panel including Manoj Bajpayee, Mandira Bedi, Samantha Ruth Prabhu, and Nawazuddin Siddiqui, the platform aims to take Indian Cinema to the next level.
We managed the end-to-end requirements of this shoot for Samantha Ruth Prabhu from the promotions to the photoshoots.
In a discussion with the prestigious panel including Manoj Bajpayee, Mandira Bedi, Samantha Ruth Prabhu, and Nawazuddin Siddiqui, the platform aims to take Indian Cinema to the next level.
We managed the end-to-end requirements of this shoot for Samantha Ruth Prabhu from the promotions to the photoshoots.
# Case Study - 6
Formula E
Formula E doesn’t need an introduction! With its electrifying races,
innovative technology, and commitment to sustainability, it has a diverse
fanbase all over the world.
We were the official promoters of Formula E 2023 which happened in Hyderabad and handled the end-to-end marketing from branding to print.
We were the official promoters of Formula E 2023 which happened in Hyderabad and handled the end-to-end marketing from branding to print.